Hubungan Ilmu Dakwah Dengan Ilmu Komunikasi
Dalam kehidupan sehari-hari disadari atau tidak disadari komunikasi adalah bagian dari kehidupan manusia itu sendiri, paling tidak sejak ia dilahirkan sudah berkomunikasi dengan lingkungannya. Gerak dan tangis yang pertama pada saat ia dilahirkan adalah tanda komunikasi (Widjaja, A.W.. 2000. Ilmu Komunikasi. Jakarta: Penerbit Rineka Cipta).
Dari pengertian di atas, secara singkat dapat diambil kesimpulan bahwa dakwah adalah kegiatan untuk mengkomunikasikan kebenaran ilahiah (agama Islam) yang diyakininya kepada pihak lain. Komunikasi ajaran itu dilakukan sebagai upaya mempengaruhi orang lain agar mereka bersikap dan bertingkah-laku Islami.
Sementara itu, komunikasi adalah aktivitas pengiriman dan penerimaan pesan yang dilakukan oleh seseorang atau lebih, dan berlangsung dalam sebuah konteks, dan mengharapkan adanya efek. Komunikasi juga merupakan suatu transaksi, proses simbolik yang memungkinkan setiap individu berhubungan satu sama lain dan saling mengatur lingkungannya. Ada beberapa kemungkinan yang bisa dilakukan dengan komunikasi, seperti memantapkan hubungan kemanusiaan, memperteguh sikap dan perilaku orang lain, maupun mengubah sikap dan perilaku orang lain.
Dengan demikian jelas bahwa ilmu dakwah dengan ilmu komunikasi ada hubungan dan kaitan. Dimana jika dilihat dari segi proses, dakwah tiada lain adalah komunikasi ajaran Islam, di mana da’i menyampaikan pesan ajaran Islam melalui lambang-lambang kepada mad’u, dan mad’u menerima pesan itu, mengolahnya dan kemudian meresponnya. Dalam prosesnya terjadi transmisi pesan oleh da’i dan interpretasi pesan oleh mad’u (objek dakwah). Proses transmisi dan interpretasi tersebut tentunya mengharapkan terjadinya effects berupa perubahan kepercayaan, sikap dan tingkah-laku mad’u ke arah yang lebih baik, lebih Islami.
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